A monthly meeting of marketing professionals, where knowledge, ideas & innovation come together

The next event – Online 21st May

Where is the event?

We will be running this event online, via Zoom. Once you have registered, we will send you a confirmation email along with a link to the meeting.

What’s the agenda?

The topic of the event is “What does the rest of 2020 look like for digital marketing agencies?”

Zoom image

Keynote Speaker

Paul Worthington – President, Invencion Inc.
www.invencion.com

Paul joins us from Cambridge, Massachusetts suggesting that we’re entering into what might be the deepest recession since the great depression and the first significant downturn experienced by the modern digital marketing ecosystem. Clients are going to be looking for more from much less, they’re going to be pitting agencies against each other to drive down costs, and they’re going to be asking deeper questions about value. And they’ll be doing it over Zoom. It’s going to be tough. How do agencies respond?

Paul will be asking agencies to;
1) Cut the ‘BS’! What are you world-class at?
2) See beyond ROI. What value can you create?
3) Don’t do everything. What’s your focus?

  1. > About Paul Worthington

    Paul helps organisations, from early stage startups through to Fortune 500 companies, to develop their brand strategy and vision, build brand competence, and create more brand-aware cultures. He also works in partnership with best-in-class agencies to tackle projects that require a deep strategic skillset. Prior to Invencion, Paul spent ten years at global brand consultancy Wolff Olins as a client principal and head of strategy with responsibility for agency strategy and digital innovation. He holds a BA with honors in Marketing from Strathclyde University Business School, and an MBA with distinction from Lancaster University Management School.

The DMA project on Artificial Engagement

Sara Watts – Chair DMA North Council
www.linkedin.com/in/sara-watts

Technology has empowered marketers to perform much more targeted activity and in-depth analysis than ever before. But artificial engagement is increasingly becoming the elephant in the room when planning digital marketing and reporting on its impact.

  1. > About Sara Watts

    Sara is the founder of DMRi Ltd, A leading UK technology and data solutions agency. She has been working in digital marketing for over 20 years and is the Chair of the DMA North Council. She will be updating us on the DMA North Council project to understand the scale of the problem, and explore how marketers can future proof against it and protect themselves and their customers.

Zoom, Online.

21st May, 17:00 – 18:00

Summer event – Online 4th June

Where is the event?

We will be running this event online, via Zoom. Once you have registered, we will send you a confirmation email along with a link to the meeting.

What’s the agenda?

The topic of the event is “How the Digital North is coping with Covid19”

Along with several key speakers, will be also be getting the opinions from a panel of Northern agencies.

Speakers to be announced soon!

Zoom, Online.

4th June, 17:00 – 18:00

If you’re interested in getting involved i.e supporting or being a speaker, get in touch here.

Photos from Zoom 21st April 20

Hosted on Zoom 21st April. Guest speakers: Gareth Healey from Beyond Noise and Rudy Heywood from Famous Wolf.

Photos from Leeds 27th Feb 20

Hosted by City Walk Leeds, 22nd Jan. Guest speakers:David Harris, Kenneth Nel, Robert McInroy and Stewart Boutcher.
See this event gallery

Photos from Manchester 23rd Jan 20

Hosted by WeWork Manchester, 23rd Jan. Guest speakers: Robin Williams, Beyond Noise, Nimbus Hosting & Sara Watts.
See this event gallery

Photos from Leeds 22nd Jan 20

Hosted by City Walk Leeds, 22nd Jan. Guest speakers: Peter Denby, Richard Ashby, & Stewart Boutcher.
See this event gallery

Photos from Leeds, 30th October

Hosted by Horizon Leeds, 30th October. Guest speakers: Greg Chabrier, Robin Williams, Nigel Bridges & Rachel Hatfield.
See this event gallery

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